11 Best AI Visibility Tracking Tools in 2026, Priced and Compared

A year ago, almost nobody paid for software to see what ChatGPT said about their brand. Now there are dozens of options, from $29 a month trackers to enterprise platforms that never show a price. Most of them look identical on a landing page.

This guide compares the best AI visibility tracking tools on what actually separates them: the AI engines they cover, how many prompts you get, and what you pay each month. Every price and feature below was checked on the tool's own pricing page in September 2026, and tools we could not verify were left out.

You will also learn what to look for in an AI visibility tracker, and when a tool is enough on its own. If you only want a quick, free check before spending anything, Billion Game's AI extractability checker shows how easily AI systems can pull answers from any page.

Key Takeaways

• Entry prices range from free to custom. Otterly.AI starts at $29 a month, while Profound now lists only a free trial and custom enterprise pricing.
• Engine coverage varies widely. Some tools track three assistants on entry plans; others cover ten or more.
• Prompt counts matter more than feature lists. A plan with 15 prompts gives a very different picture from one with 350.
• Rankings inside answers are unreliable. SparkToro's research found AI assistants rarely return the same list of brands twice.
• Several SEO suites now include AI tracking. Semrush, Ahrefs, SE Ranking and HubSpot all sell it alongside their core tools.
• A tool shows the gap, not the fix. Tracking tells you where you are missing; closing the gap needs technical, content and reputation work.

Best AI Visibility Tracking Tools at a Glance

Quick answer: The best AI visibility tracking tools in 2026 are Profound for enterprise teams, Semrush's AI Visibility Toolkit and Ahrefs Brand Radar for existing SEO suite users, Peec AI and Scrunch for dedicated brand tracking, and Otterly.AI or HubSpot AEO for small budgets. Choose based on the engines you need, your prompt count and your monthly budget.

Prices below are monthly, in US dollars, as listed on each vendor's own pricing page in September 2026.

How we evaluated these tools

We started with the tools that rank for AI visibility and GEO tool searches, and the ones that practitioners keep naming in Reddit threads such as "Peec.ai vs OtterlyAI vs Profound". Then we checked each vendor's own pricing page for three things: the monthly price, the AI engines covered, and the prompt or credit allowance.

We did not rely on third-party review sites for prices, since many were out of date. Where a vendor lists only annual pricing, we say so. The order reflects overall fit for most buyers, weighing engine coverage, data depth and value, rather than a single score.

Why Tracking AI Visibility Is Tricky

Before comparing tools, it helps to know what they can and cannot measure. In research published in January 2026, SparkToro and Gumshoe had 600 volunteers run 12 prompts through ChatGPT, Claude and Google's AI a combined 2,961 times. They found less than a 1 in 100 chance of the same list of brands appearing in any two responses.

That sounds fatal for tracking, yet the study reached a more useful conclusion. Across many runs, the leading brands appeared consistently, and SparkToro concluded that visibility percentage across dozens to hundreds of prompts, run multiple times, is a reasonable metric, while ranking position is not. So the best tools are the ones that run enough prompts, often enough, and let you inspect the raw answers.

For a full breakdown of which numbers to report, see this guide to AI search visibility metrics.

The 11 Best AI Visibility Tracking Tools

1. Profound

Profound is an enterprise AI visibility platform that runs structured prompts across AI answer engines and analyses where and how a brand appears, including citations, sentiment and competitive presence.

Best for: large brands and enterprise marketing teams that need the widest engine coverage and dedicated support.

Pricing: free 7-day trial, then custom enterprise pricing. See Profound's pricing page.

The trial runs 50 unique prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews, using a recommended prompt set for your industry. The Enterprise plan tracks up to nine answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude and AI Overviews, with customisable prompts, all-time data history, CSV and JSON exports and API access.

Profound also offers Agent Analytics, which shows AI crawler visits to your site, plus Prompt Volumes and a Shopping view. Note that trial users cannot customise their prompts, so the trial shows the platform rather than your exact market.

2. Semrush AI Visibility Toolkit

The Semrush AI Visibility Toolkit is an add-on to the Semrush SEO platform that shows how brands appear in AI-generated answers.

Best for: teams already using Semrush who want AI visibility beside their keyword and backlink data.

Pricing: $99 a month as a standalone toolkit, with no free trial, according to Semrush's knowledge base. AI visibility features are also included in Semrush's combined SEO and AI search plans.

The toolkit includes a visibility overview with an AI Visibility Score, competitor research, prompt research, brand performance reports covering share of voice and sentiment, daily prompt tracking on ChatGPT and Google AI Mode, and an AI search site audit that checks technical access for AI crawlers.

Prompt research is the stand-out feature. Semrush describes it as keyword research for AI, which helps you build a prompt set from real demand rather than guesswork.

3. Ahrefs Brand Radar

Ahrefs Brand Radar is an AI visibility product from Ahrefs that maps how brands appear across a large index of pre-collected AI answers, with optional custom prompt tracking.

Best for: established brands that want to benchmark share of voice across their whole market without setting up prompts.

Pricing: the AI Visibility Index starts at $199 a month, and custom prompts start at $50 a month, with an all-models option listed at $699 a month. See Ahrefs Brand Radar.

Brand Radar's index covers more than 449 million prompts across AI Overviews, Perplexity, Gemini, ChatGPT, Copilot and AI Mode. Ahrefs builds those prompts from its keyword database, so the data reflects real search demand, and you can look up any brand or category instantly, with history back to 2025.

The Custom Prompts option adds Claude and lets you choose daily, weekly or monthly checks per platform. Ahrefs notes that every paid Ahrefs plan includes a small daily custom prompt quota. The index works best for brands with meaningful search demand, since it may have little data on very small brands.

4. Peec AI

Peec AI is a dedicated AI search analytics platform that tracks brand visibility across AI platforms, used by more than 3,000 brands and agencies according to its site.

Best for: in-house SEO and content teams that want a clean, focused tracker at a mid-range price.

Pricing: Starter $95 a month (50 prompts), Pro $245 a month (150 prompts), Advanced $495 a month (350 prompts), and custom Enterprise. See Peec AI pricing.

Every paid plan includes unlimited users and daily tracking, and you choose three AI models to monitor. Advanced adds multi-country tracking and a Looker Studio integration, while Enterprise opens up to 13 models, API access and single sign-on.

The three-model limit is the main trade-off. If your buyers use four or more assistants, check whether the models you need fit your plan before committing.

5. Otterly.AI

Otterly.AI is an AI search monitoring tool that tracks brand mentions and citations across four AI engines, with built-in GEO page audits.

Best for: small businesses and consultants who want daily tracking at the lowest entry price.

Pricing: Lite $29 a month (15 prompts), Standard $189 a month (100 prompts), Premium $489 a month (400 prompts), with 15% off on annual billing. See Otterly.AI pricing.

All plans cover ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members, daily tracking and support for more than 50 countries. The Lite plan also includes 1,000 GEO URL audits a month, and Standard adds API access and agent analytics.

Fifteen prompts is enough to learn the ropes, but not enough for a representative sample. Most businesses will outgrow Lite quickly once they start reporting.

6. Scrunch

Scrunch is an AI visibility platform that tracks custom and industry prompts across seven AI surfaces, with persona-based analysis and agent traffic monitoring.

Best for: brands that want to see how different buyer personas experience AI answers.

Pricing: Starter $300 a month month-to-month or $250 a month billed annually, Growth $500 a month or $417 billed annually, and custom Enterprise. See Scrunch pricing.

Starter includes 350 custom prompts, 1,000 industry prompts, three personas, five page audits and three user licences. All plans cover ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta, which is broader than most entry plans.

Persona tracking is the distinctive feature. Because answers vary by who is asking, testing prompts through several buyer profiles gives a more realistic view than a single generic run.

7. AthenaHQ

AthenaHQ is an AI search optimisation platform that combines visibility tracking across many models with content and action recommendations.

Best for: teams that want tracking plus guidance on what to change.

Pricing: a free Essential tier with 300 credits, Starter at $295 a month with 3,600 credits, and custom Enterprise. See AthenaHQ pricing.

The free tier covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter extends coverage to 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, along with CSV exports, integrations and a content optimisation agent.

Credits make costs harder to predict than a flat prompt count. Ask how many credits a prompt run consumes across your chosen models before you buy.

8. SE Visible (SE Ranking)

SE Visible is SE Ranking's dedicated AI visibility product, tracking brand mentions, sentiment and competitors across five AI surfaces.

Best for: agencies and small to mid-sized businesses that want a generous prompt allowance at an entry price.

Pricing: Basic from $99 a month, or $79 billed annually (200 prompts), Core from $189 or $151 annually (450 prompts), and Plus from $355 or $284 annually (1,000 prompts). See SE Visible.

Every plan covers ChatGPT, Gemini, Google AI Mode, Perplexity and AI Overviews, and there is a 10-day free trial. SE Ranking also sells an AI Search add-on for existing SE Ranking subscribers at $89 a month on monthly billing.

For the price, 200 prompts on the entry plan is one of the larger allowances in this list. That makes it a practical choice for agencies running several client projects.

9. Rankscale

Rankscale is an AI rank tracker that uses credits to query a wide range of AI engines, with dashboards and page audits.

Best for: teams that need wide engine coverage, including Claude, Grok and DeepSeek, on a modest budget.

Pricing: Pro $99 a month (1,200 credits), Growth $385 a month (5,500 credits), and Enterprise $780 a month (12,000 credits). See Rankscale pricing.

Pro tracks up to 4,800 AI answers a month, depending on the engines selected, across ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok and Copilot. It includes ten brand dashboards, 50 page audits, Looker Studio sharing and a seven-day free trial.

Growth adds white-label options and a REST API, which suits agencies. As with any credit model, the more engines you select, the fewer prompts your credits cover.

10. Writesonic

Writesonic is an AI content platform that now includes GEO tracking, monitoring brand visibility in AI answers alongside article writing and site audits.

Best for: content teams that want tracking and content production in one subscription.

Pricing: Starter $79 a month billed annually, Basic $199 a month billed annually, Growth $399 a month billed annually, and custom Enterprise. See Writesonic pricing.

Starter tracks 50 prompts daily across ChatGPT, Gemini and Google AI Overviews, and includes 15 AI articles and ten site audits a month. Sentiment analysis arrives on Growth, while Enterprise covers ten platforms, including Perplexity, Claude, Grok and Copilot.

Because the headline prices are annual, confirm the month-to-month rate if you prefer not to commit for a year.

11. HubSpot AEO

HubSpot AEO is HubSpot's answer engine optimisation tool, which tracks prompts across ChatGPT, Gemini and Perplexity and recommends improvements.

Best for: HubSpot customers, and small teams that want a low-cost start.

Pricing: $50 a month, or $45 a month billed annually, including 25 prompts. It is included in Marketing Hub Pro and Enterprise. See HubSpot AEO.

A free trial lets you track 25 prompts without a credit card. HubSpot also offers a free, one-time AEO Grader that gives a snapshot of how ChatGPT, Perplexity and Gemini describe your brand.

The grader is useful for a first look, but it is a snapshot rather than a trend. For reporting over time, the paid tool, or one of the trackers above, is the better fit.

What to Look for in an AI Visibility Tracker

Feature lists blur together quickly. These five questions separate useful trackers from pretty dashboards:

1. Which engines does the entry plan cover? Match them to where your buyers actually ask questions.
2. How many prompts, and how many runs? Answers vary between runs, so more samples give a steadier picture.
3. Can you see the full answers? Stored responses let you audit the tool's scoring and spot factual errors.
4. Does it track citations as well as mentions? Citations show which of your pages the assistant trusts.
5. Can you export raw data? Exports let you combine visibility with GA4 and Search Console data.

It also helps to pair any tracker with your own analytics. This guide on how to track ChatGPT traffic in GA4 shows how to see the visits that AI mentions produce.

When a Tool Is Enough, and When You Need an Audit or Agency

A tracking tool is enough when your team can act on what it shows. If you have developers to fix crawler access, writers to improve key pages, and someone to earn genuine third-party mentions, a $50 to $300 a month tracker may be all the outside help you need.

A tool alone falls short in three situations. First, when the data shows a gap but not the cause, for example a competitor cited everywhere while you are absent. Second, when technical problems hide your site, such as a CDN blocking AI crawlers or content that only loads through JavaScript. Third, when nobody owns the fixes, which is the most common reason tracking subscriptions quietly lapse.

In those cases, a one-off diagnosis usually beats another dashboard. Billion Game's AI citation audit tests 100 prompts across four engines in one market, then explains why competitors are cited and what to change. For ongoing work, its AEO services combine monthly tracking with the technical, content and reputation fixes that move the numbers.

How to Choose the Right Tool

Start with budget and engines. If you are a small business with a tight budget, Otterly.AI or HubSpot AEO will show whether assistants mention you at all. If you already pay for Semrush or Ahrefs, try their AI modules first, since the data sits beside your existing SEO reports.

Next, size your prompt set. Between 50 and 150 prompts suits most businesses, which points towards Peec AI, SE Visible or Scrunch for dedicated tracking. Enterprise teams with many markets and products will usually end up comparing Profound, Scrunch Enterprise and AthenaHQ.

Finally, run a trial with your own prompts rather than the vendor's suggestions. Compare the answers the tool stores with what you see when you ask the assistants yourself. The tool that matches reality most closely is the one to buy.

Frequently Asked Questions

Final Thoughts

AI visibility tracking has moved from novelty to normal marketing budget in a single year. The eleven tools here cover every budget, from a $29 tracker to custom enterprise platforms.

Pick the engines your buyers use, choose a prompt allowance big enough to be representative, and trial the tool with your own questions. Then remember that tracking shows the gap, and the work closes it. With that in mind, you can pick from the best AI visibility tracking tools with confidence.

About the author

Ganesh Shanmugam

Ganesh Shanmugam is an SEO and AEO consultant based in Chennai, India, and the founder of Billion Game — a boutique agency serving clients across the US, UK, Australia, Canada, and Ireland. He previously held SEO roles at 7 Eagles and Digital Scholar before going independent, and brings 4+ years of hands-on experience

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