How much do SEO content writing services cost?

SEO content writing typically costs $300 to $700 per standard article including research, brief, writing, editing, and on-page preparation, $700 to $1,500 for expert or technical pieces requiring subject-matter input, and $1,200 to $3,000 for pillar pages. Ongoing programmes generally run $3,000 to $10,000 per month. Per-word pricing is common and structurally rewards length over usefulness.

How long should SEO content be?

As long as the topic requires and no longer. Length correlates with rankings mainly because comprehensive topics need more words, not because word count is rewarded. A query fully answered in 700 words is made worse by padding it to 2,000. The useful measure is coverage: does the piece address everything the query implies, including the follow-up questions the reader will have.

Does AI-written content rank on Google?

Google assesses content on whether it is helpful, original, and satisfying, rather than on how it was produced. AI content can rank when it genuinely serves the reader, and AI content produced at scale primarily to manipulate rankings is treated as spam. The practical problem is different from the policy one: as competent content becomes nearly free to produce, it stops differentiating anyone. What still works is what AI cannot generate, meaning original data, genuine expertise, first-hand experience, and a real point of view.

Do you use AI to write content?

We use AI within our process and it does not write your content unsupervised. It supports research synthesis, first-pass outlining against a human-built brief, editing and consistency checks, and gap identification in drafts. It does not replace subject-matter expertise, generate statistics or examples, or produce drafts that reach you without substantive human writing. We will tell you exactly what was involved in anything we deliver.

What is a content brief and why does it matter?

A content brief specifies what a piece must contain before it is written, including the outline with section-level intent, required subtopics and entities, the angle or argument, evidence and sourcing requirements, internal linking targets, and the information gain the piece will offer over what already ranks. It matters because brief quality determines draft quality. Briefs that list keywords produce content that needs rewriting; briefs that specify substance produce content you can publish.

Should I refresh old content or write new content?

Refresh first, in almost every case. Existing pages have accumulated history, links, and indexation, which means updating them produces results in three to eight weeks against three to six months for new content in a new topic area. Refreshes are also cheaper per unit of traffic recovered. New production makes sense once the existing library is performing and you are extending into genuinely new territory.

How many articles should I publish per month?

Fewer than most agencies will sell you. Consistency matters more than volume, and four well-researched pieces monthly outperform twelve generic ones in almost every category we have measured. The right number depends on your topical map, competition, and how quickly your existing content is decaying. Publishing volume without a topical map produces libraries where a small fraction of pages generate all the traffic.

Who writes the content?

Writers matched to your sector rather than assigned from a general pool, working from a brief we build, with a separate editorial pass afterwards. Where a topic requires genuine expertise, we conduct subject-matter expert interviews, either with your team or with external specialists, so the piece contains information that cannot be assembled from other articles.

What is the difference between SEO content writing and copywriting?

SEO content writing starts from search demand and aims to rank while satisfying the reader. Copywriting starts from a conversion objective and aims to persuade. They overlap on commercial pages, where content needs to rank and convert simultaneously, and that overlap is where most SEO content underperforms, because it is written to inform when it should be written to sell.

Do you write product descriptions at scale?

Yes, using templated frameworks that vary meaningfully by product attribute rather than writing every description individually. For catalogues in the thousands, we prioritise by revenue: top-performing products justify bespoke copy while the long tail is handled through frameworks. Writing thousands of descriptions by hand is rarely economically sensible, and manufacturer copy duplicated across every retailer is worse than a well-built framework.

Will your content match our brand voice?

Yes, from a documented style guide we build with you if you do not already have one. Voice consistency across writers is one of the harder problems in scaled content production, and it is solved through documentation, examples of what to do and avoid, and editorial review rather than through hoping individual writers intuit it.

SEO content writing services

SEO content writing services that rank and convert

SEO content writing services produce written content designed to rank in search and satisfy the reader who arrives, combining keyword and intent research, structured briefs, subject-matter accuracy, and an editorial process that holds quality steady across volume. We write content the way a publisher would — a brief before a draft and an editor after it — then measure whether each piece actually earned its cost.

The content industry has an uncomfortable economics problem. Content is priced per word, which means the incentive is to produce more words, which means most SEO content is padded, generic, and interchangeable. You can identify it instantly. That content used to rank. It largely does not now, and it never converted.

Get a free sample article Where we stand on AI

We research a topic in your category, build the full brief, write the piece, and send you all of it · yours to publish either way · five business days

Same query, two pricing models opening

The query

how much does a commercial HVAC service contract cost?

How the article opens

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In practice

What the work looks like

Screens from live engagements, with client details removed.

The main view

Definition

What is SEO content writing?

SEO content writing is the production of written content built to rank for specific search queries while genuinely satisfying the person who clicks. It differs from general content writing in that the topic, structure, depth, and angle are determined by search demand and competitive analysis rather than by editorial instinct alone. It also differs from content marketing more broadly, and the distinction matters when you are deciding what to buy.

SEO content writing General content marketing Copywriting

Good SEO content writing borrows from all three. It starts with search demand, carries a real point of view, and is written to convert rather than only to inform. Content that ranks and says nothing is a wasted asset, and content that persuades but targets nothing nobody finds.

Try it · interactive

Open the brief. This is where content quality is decided.

Both briefs commission the same article. Switch between them and click any field. The difference in the finished piece is not the writer. It is what the writer was told before they started.

What this brief produces

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Not specified

Left unspecified, the writer decides this themselves — reasonably, and differently from how you would have. That gap is what the revision rounds are spent closing.

Symptoms

Signs your content is not working

Ten patterns, and what each one usually means.

What you are seeing What it usually means

See what a properly briefed article looks like, on a topic in your own category.

Free sample article →

Formats

What we write

Eleven formats. The lengths are typical ranges, not targets.

Content type Best for Typical length

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⋮

On word counts. We write to cover the topic completely and stop. If a query is fully answered in 700 words, padding it to 2,000 makes it worse, and the idea that longer content ranks better confuses correlation with cause. Comprehensive topics need length. Simple ones do not.

Scope

What is included in our SEO content writing services

Seven workstreams. The first two are where quality is actually determined.

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Intent match per page

Head query

Sub-topics

Comparison

Objections

Topic map cluster

Live

In edit

Briefed

Backlog

Draft checks per article

sources cited: 7✓claims verified: 12 / 12✓SME review: passed✓reading grade: 9✓

Editorial pass before / after

flat AI draftedited for voiceunsourced claimcited claimkeyword stuffingnatural coverage

Pre-publish checklist per page

✓title tagmeta descriptionH2 structure6 internal linksalt text

Decay recovery before / after

DECAYING

REFRESHED

Content performance 90 days

Pages gaining61%

Flat24%

Declining15%

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The straight answer

Where we stand on AI-written content

Google’s position is about quality, not production method. Content is assessed on whether it is helpful, original, and satisfying, regardless of how it was produced. Using AI to mass-produce content primarily to manipulate rankings is spam. Using AI as a tool within a process that produces genuinely useful content is not.

Our position: AI is used in our process, and it does not write your content unsupervised.

Where we use AI Where we do not

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What you should be worried about elsewhere

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The practical test

Ask any content vendor to show you the brief behind a piece and to name the sources for three specific claims in it. Process quality shows up immediately.

And the strategic point

As AI makes competent content nearly free, competent content stops being a differentiator. The content that will still work is the content AI cannot produce: original data, genuine expertise, first-hand experience, and a real point of view. That is where we push clients to invest.

Deliverables

What you receive

The actual documents, not a sample deck built for the pitch.

Content brief

Written against the decision, not the keyword

Commercial investigation · 2,400 words

01The query behind the query 02Sub-topics the top three cover 03Entities to name explicitly 04Heading skeleton 05Internal links in and out

B One brief per page, never per keyword

Report

Library health

Intent match86%

Topical coverage74%

Bottom-funnel coverage58%

Cannibalisation31%

The bottom bar is why publishing more would have made things worse, not better.

Priorities

Per-page report · 6 months

Page Was Now

Pillar guide#22#3 Comparison—#4 Pricing explainer—#6 Use case hub#31#8 Glossary#14#11

Reported per page, so you can see which rewrite paid and which did not.

Handover

Pricing

How we price, and why not per word

Per-word pricing is the industry standard and it is structurally misaligned with your interests. It rewards length over usefulness, penalises the editing that removes weak material, and makes a tightly written 800-word piece cheaper than a padded 2,000-word one that performs worse. We price per piece, by complexity.

01 · What do you need

02 · How big

03 · Anything else

Estimate

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Get this scoped properly

An estimate, not a quote. Fixed price follows a scoping call, and where requirements are genuinely uncertain we scope a paid discovery first.

✎

A brief that specifies the angle, the required evidence, and the information gain produces a first draft you can publish. A brief that lists keywords produces three rounds of revision.

Comparison

Specialist vs content mill vs freelance writer vs in-house

Led by Ganesh Shanmugam — see client results.

Specialist service Content mill Freelance writer In-house team

The honest positioning: a great in-house writer who knows your product will produce better individual pieces than we will. What in-house teams struggle with is volume, consistency during holidays and departures, and the research layer that decides what to write. Many of our best engagements sit alongside an in-house writer rather than replacing one.

Sectors

Industries we write for

Content difficulty varies by sector, mostly on how much expertise a piece requires before it is worth publishing.

Not listed? The process is the same. Validate demand, build the brief, match the writer, edit properly, measure honestly.

Get a free sample →

Timelines

How long does SEO content take to work?

Refreshes move fastest, because the page already has history and links.

This is why we usually recommend starting with your existing library rather than with new production, and why an audit before a calendar is worth the delay.

Free · five business days

Get a free sample article

Not a portfolio piece. A new article, written for you, on a topic in your category.

It is yours to publish whether or not you work with us. We ask nothing in return and there is no attribution requirement.

Loom walkthrough Ganesh · screen share · {{ gLoomTime }}

What happens next: confirmation within one business day. Article, brief, and a short Loom explaining the reasoning within five business days. A booking link is included if you want to discuss a programme. If not, publish the article and keep going.

Website *

Work email *

What do you sell, and who buys it? *

Any topic you would like us to write about, or shall we choose?

Can we interview someone on your team for it?

This changes the sample substantially. Thirty minutes with someone who does the work is the difference between a well-researched article and one containing information that exists nowhere else. We will send the interview questions with the brief.

Five days of real research and writing per request, so we do ask that the fields above are genuine.

✓

Request received.

Evidence

Before and after

The same view, before the work and after it.

Before

A year of publishing where six percent of it ever contributed to a sale.

After

Half the library, merged and rewritten. Almost nothing new was commissioned.

Our stack

Billion Game runs your work through the same instruments the best in-house teams use.

Licences are on us, and every export we pull from them is yours to keep.

✎

Be wary of any agency whose reporting is a tool dashboard with their logo on it. Tools measure; they do not decide what matters, and every one of these will happily generate a hundred findings that change nothing. What you are paying for is the judgement about which three of those hundred are worth your developers’ time.

FAQ

SEO content writing FAQs

Anything not answered here, ask us directly.

The test to apply here too

Ask us for the brief behind any piece we show you, and the sources behind three of its claims. We would rather you applied that test to us than took our word for the process.

See the brief, not just the article.

Free sample article written for your category, with the full brief and research behind it. Yours to publish either way.

Get a free sample article Talk to us instead

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