What the work looks like
Screens from live engagements, with client details removed.
What is answer engine optimization?
Answer engine optimization, or AEO, is the practice of making content discoverable, extractable, and citable by AI systems that generate direct answers rather than lists of links. It differs from traditional SEO in what it optimises for: search engines rank pages, while answer engines retrieve passages, synthesise them into a response, and cite a handful of sources. You are not competing for position one. You are competing to be one of the three to five sources the model draws on.
You will see several names for roughly the same discipline.
The terminology is unsettled. We use AEO for the whole problem because it describes the goal rather than the technology, and the technology will keep changing. Where the constraint is specifically the content — retrieved, but never actually used in the answer — that is the narrower discipline we cover under generative engine optimization services.
Signs you have an AEO problem
Tick what you recognise. Several of these are accidental rather than strategic.
What is included in our AEO services
Eight workstreams. The first one is a gate: nothing downstream works until it passes.
AEO vs SEO: what actually changes
The honest answer, which the market currently obscures.
of the work overlaps. Technically sound, well-structured, authoritative content performs in both. Anyone selling AEO as an entirely separate discipline requiring a separate budget is overstating it.
genuinely differs, and it matters. Crawler access, rendering strategy, passage-level structuring, entity consolidation, and third-party source presence are real, distinct levers traditional SEO does not automatically produce.
Attribution is genuinely harder than in SEO. Much AI visibility produces no click at all. We tell you what we can prove, what we can reasonably infer, and what we are watching but cannot yet attribute. Anyone offering precise ROI figures for AI citation is inventing them.
Our AEO process
Four phases. The fastest wins are in phase two.
Unblocking a crawler can move you from complete invisibility to regular citation within weeks — because the content was always good enough, it simply could not be fetched.
What you actually receive
Twelve artefacts, including one most agencies will not give you: an honest account of what we cannot attribute.
AEO services pricing
Most businesses should not buy this standalone, and we will say so.
Not listed? The diagnostic is identical. We check whether the engines can reach you, whether they can extract you, and whether they currently cite you.
Get the free report →How long does AEO take to work?
Access fixes move fastest by a wide margin, which is why they come first.
A site that has been blocking PerplexityBot can start appearing in citations within days of removing the block, because the content was always good enough. It simply could not be fetched.
Before and after
The same view, before the work and after it.
Billion Game runs your work through the same instruments the best in-house teams use.
Licences are on us, and every export we pull from them is yours to keep.
Be wary of any agency whose reporting is a tool dashboard with their logo on it. Tools measure; they do not decide what matters, and every one of these will happily generate a hundred findings that change nothing. What you are paying for is the judgement about which three of those hundred are worth your developers’ time.
Answer engine optimization FAQs
Anything not answered here, ask us directly.
Two things this page has to earn before it ships: reachable by every crawler it names, and fully rendered in raw HTML with no JavaScript required. We hold our own pages to the checks on this page, and we will show you ours if you ask.
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