What the work looks like
Screens from live engagements, with client details removed.
What is link building?
Link building is the practice of acquiring hyperlinks from other websites to your own, so that search engines interpret your site as more authoritative and rank its pages more competitively. A link functions as a signal of endorsement: when a credible site references yours, some measure of that credibility transfers. Not all links carry the same value, and the differences are large.
The practical summary: one link from a genuine industry publication is worth more than a hundred from a network, and the hundred carry risk the one does not.
What we will not do
Stating this early saves both of us time, and it is the most useful thing on this page.
Some link buying goes undetected for a long time and appears to work. We are not claiming it never produces results. We are saying the downside is total and arrives without warning, the recovery is slow, and it puts your business on a foundation that can be removed by a single algorithm update. That is a risk profile we will not take on for a client.
We can audit what you have and advise on it. That is a different engagement, called remediation, and we will be candid about the risk you are carrying rather than quietly building on top of it.
Signs you have a link problem
Ten patterns, and what each one usually means.
See exactly which domains your competitors have and you do not, with an attainability score on each.
Free link gap analysis →What is included in our link building services
Seven workstreams. The first two determine whether the rest is worth doing.
How we price, and why not per link
Most link building is sold per link. We do not sell it that way, and the reason is worth understanding before you compare quotes. Per-link pricing creates an incentive to buy rather than earn, because earned links are unpredictable in timing and count while bought links are reliably deliverable. A vendor committing to twenty links a month is committing to a volume that editorial outreach cannot guarantee, which means they are almost certainly purchasing placements. The pricing model itself tells you what the delivery model must be.
Cold outreach to a journalist who has never heard of you converts poorly. The same pitch to someone you have given a useful quote to twice converts well. That compounding is why link building rewards continuity and punishes stop-start engagements.
What you actually receive
Eleven artefacts, including the one most vendors omit: the pitches that were declined.
Specialist vs link marketplace vs in-house vs full-service
Led by Ganesh Shanmugam — see client results.
The uncomfortable detail about marketplaces: they are cheaper per link because the links are worth less. You are not getting a discount on the same product. You are buying a different product that resembles it in a spreadsheet.
Worth checking with any incumbent: ask to see the last twenty links they built, then look at the sites. If most host guest posts across unrelated industries, have no discernible audience, and have an outbound link pattern spanning gambling, crypto, and home improvement, you have your answer.
Industries and sectors we work with
Link acquisition difficulty varies enormously by sector, and the viable tactics vary with it.
Not listed? The gap analysis works identically. We look at who links to your competitors and assess how attainable each of those domains is for you.
Get the free analysis →How long does link building take to work?
Reclamation is fastest. Authority change is slowest by a wide margin.
Two realities worth setting expectations on. Links take time to affect rankings after acquisition, so the lag between spend and result is longer than in any other SEO discipline. And placement rates improve as relationships develop, so the second six months of an engagement typically outperforms the first.
Before and after
The same view, before the work and after it.
Billion Game runs your work through the same instruments the best in-house teams use.
Licences are on us, and every export we pull from them is yours to keep.
Be wary of any agency whose reporting is a tool dashboard with their logo on it. Tools measure; they do not decide what matters, and every one of these will happily generate a hundred findings that change nothing. What you are paying for is the judgement about which three of those hundred are worth your developers’ time.
Link building services FAQs
Anything not answered here, ask us directly.
Links contribute to the authority that makes your pages retrievable as AI sources, but unlinked brand mentions and comparison content carry weight there that links alone do not. That side of it belongs to answer engine optimisation. Digital PR happens to serve both well.
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