How much does landing page development cost?

A single landing page typically costs $1,500 to $6,000 including build, tracking, and launch. A landing page system with a component library and testing infrastructure runs $8,000 to $30,000, and programmatic campaign pages $6,000 to $25,000. Ongoing production retainers run $2,000 to $10,000 per month. Individual pages get expensive quickly, which is why teams running multiple campaigns are usually better served by a system.

How long does it take to build a landing page?

A single page from an existing design typically takes three to seven business days including tracking setup and testing. A landing page system takes three to six weeks to build, after which new pages take hours rather than days. The most common cause of delay is not build time but waiting on copy, offer decisions, and creative.

Should I use Unbounce or a custom build?

Hosted builders suit teams needing full independence with no developer relationship, occasional campaigns, and built-in testing out of the box. Custom builds suit teams running meaningful paid spend where load speed materially affects cost per acquisition, or where the subscription has grown past what a build would cost. The crossover point is usually somewhere between moderate monthly ad spend and high page volume, and we will tell you honestly which side you are on.

Does landing page speed actually affect conversions?

Yes, and it affects paid performance twice over. Slower pages lose visitors before the page renders, which wastes clicks you paid for, and landing page experience also feeds into ad platform quality signals that influence what you pay per click. Paid traffic skews mobile, and mobile conditions are considerably worse than the connection most pages are tested on, which is why pages that feel fast in the office lose money in the field.

What is message match and why does it matter?

Message match is continuity between the ad that generated the click and the page that receives it. If someone clicks an ad promising a specific offer and lands on a generic page, they experience a mismatch within the first two seconds and a large share leave immediately. Fixing it is usually the cheapest conversion improvement available, and it requires either page variants per campaign or dynamic text replacement that adapts the headline to the keyword or ad group.

How many form fields should a landing page have?

As few as the sales process genuinely requires, and fewer than your teams will ask for. Each additional field reduces completions, and the extra data collected is frequently never used. Where more information is genuinely needed, multi-step forms and progressive profiling collect it with less friction than a single long form. The useful discipline is asking, per field, what decision changes based on the answer.

Should I A/B test my landing pages?

If you have the traffic. Below a few thousand conversions a month, most tests will not reach significance in a useful timeframe, and running them anyway produces confident conclusions from noise. Lower-traffic teams are better served building on established evidence and spending the effort on traffic quality and offer clarity. Higher-traffic teams should test continuously, starting with offer, headline, form, and proof placement rather than button colours.

Can you build landing pages that my marketing team can edit?

Yes, and it is usually the point. A landing page system gives your team a component library and template so they assemble new pages from existing blocks without a developer. This matters more than any single page's quality, because campaign velocity compounds and a page nobody can change is a page that never improves.

Do you set up conversion tracking?

Yes, and we verify it end to end with a real submission before handing over. Broken or miscounted conversion tracking is more common than most teams realise and more damaging than a poorly designed page, because it produces confident optimisation decisions from wrong numbers. Where ad blockers and browser restrictions are costing you attribution, we set up server-side tagging.

Landing page development services

Landing page development built to convert

Pages that convert paid and campaign traffic: fast to load, matched to the ad that sent the visitor, tracked accurately, and built as a system your marketing team can launch from without a developer. Not websites with a form on them.

Most landing pages are built by whoever built the website, using the tools the website uses. That is why they take three weeks to ship, weigh two megabytes, and cannot be tested. You are paying for every visitor. A page that loses a third of them to load time on mobile is not a design problem, it is a media buying problem, and it compounds across every campaign you run.

Get a free landing page teardown Where pages go wrong

Message match, load speed, form friction, tracking accuracy, and mobile experience, plus a rewritten hero · three business days

What a conversion point is worth running

Monthly paid spend

Typical cost per click

Current conversion rate

Extra leads / month

Cost per lead

What we would look at first

Modelled on a conservative one-fifth relative lift from message match, speed, and form work. Indicative arithmetic, not a promise. The point is the size of the number, not its precision.

Before you enquire

What you are actually looking for

Four things nearly every enquiry turns out to be about, in the words people actually use.

The honest answer

What you mean

What we do about it

What you end up with

In practice

What the work looks like

Screens from live engagements, with client details removed.

The main view

Ranked by impact

What actually determines conversion

In rough order of impact, based on what moves numbers rather than what looks good in a deck.

◆

Design matters, and it matters less than this list. Attractive pages that load slowly and describe the company convert worse than plain pages that load fast and describe the offer.

Scope

What we build

Eleven kinds of work, from a single campaign page to a system your team ships from.

Service What it covers

Try it · interactive

Where landing pages go wrong

Six failures, all of them structural rather than aesthetic. Tick the ones you recognise and the cost of each appears on the right.

The last one is the real problem. A landing page that takes two weeks to change is a landing page that will not be changed, and an unchanged landing page is a page that never gets better.

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What each one costs you

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Nothing ticked yet. Pick whichever ones sound like your setup and the cost of each appears here.

Interactive · the opinionated bit

Build it on what?

There is no universally correct answer, so here is how we decide. Three questions, and one of the answers is that you should not hire us.

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What we would do

Being willing to point you at a subscription we do not sell is what makes the recommendation to build worth anything.

Approach Best for Trade-offs

Our default for meaningful paid spend

A component library and template on a static framework, so pages load in well under a second and your team assembles new ones from existing blocks. The upfront cost is real and it pays back in campaign velocity within a quarter for most advertisers.

Our default for occasional campaigns

A hosted builder. The subscription is cheaper than the build, and independence matters more than the last two hundred milliseconds. For design-led pages a marketing team owns outright, Webflow development is the other honest answer.

The part that gets assumed

Tracking and testing

A page with broken conversion tracking is worse than no page, because it produces confident decisions from wrong numbers.

◉

Tracking, properly

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We test the tracking before we hand the page over, with a real submission rather than a preview.

⇆

Testing

A landing page is a hypothesis. If you cannot test it, you are guessing expensively.

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On test volume

Under a few thousand conversions a month, most A/B tests will not reach significance in a useful timeframe. In that case, build on evidence and best practice rather than testing everything, and spend the effort on traffic quality instead. We will tell you which situation you are in.

Deliverables

What you receive

The actual documents, not a sample deck built for the pitch.

Build spec

Landing page build and test plan

3 variants · 1 offer · 2 week cycle

01Offer and audience definition 02Above-the-fold structure 03Proof and objection handling 04Form design and field count 05Measurement and variant plan

B Duplicated for every campaign after

Report

Page health at launch

Page speed98

Mobile experienceTested

Tracking coveragePer variant

Statistical confidenceBuilding

The lowest bar is sample size, which only time and traffic fix.

Priorities

Per-variant report

Variant Was Now

Control1.9%1.9% Proof first—4.1% Short form—5.6% Video hero—3.2% Winner1.9%5.6%

Conversion rate per variant, same traffic source and spend.

Handover

Pricing

Landing page development pricing

Page count and how much of it your team needs to own drive the number.

01 · What do you need

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Small Very large

03 · Anything else

Estimate {{ estUnit }}

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Get this scoped properly

An estimate, not a quote. Fixed price follows a scoping call, and where requirements are genuinely uncertain we run a paid discovery phase first.

⊕

The system is where the economics change. Individual pages priced separately get expensive quickly. A system costs more once and makes each subsequent page nearly free in developer time, which is the point if you are running more than a handful of campaigns.

Fit

Who we work with

∅

Probably not us if you need one page for a single small campaign. A hosted builder will serve you faster and cheaper, and we will point you at one.

Free · three business days

Get a free landing page teardown

For a live page taking paid traffic. Faster than our other reviews, deliberately, because landing page work is time-sensitive by nature.

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The rewritten hero is yours to use whether or not you work with us. It is written for your offer, it takes us an hour, and it is the fastest way to show you what we would actually change.

✓

Request received.

Evidence

Before and after

The same view, before the work and after it.

Before

Nearly half the traffic paid for never saw the page at all.

After

Same ad, same spend, three times the leads.

Our stack

Billion Game runs your work through the same instruments the best in-house teams use.

Licences are on us, and every export we pull from them is yours to keep.

✎

Be wary of any agency whose reporting is a tool dashboard with their logo on it. Tools measure; they do not decide what matters, and every one of these will happily generate a hundred findings that change nothing. What you are paying for is the judgement about which three of those hundred are worth your developers’ time.

FAQ

Landing page development FAQs

Anything not answered here, ask us directly.

The short version

Say what the ad promised, load fast on a phone, ask for less, count conversions correctly, and build it so your team can change it on Tuesday without asking anyone.

Building location, service, or segment pages for organic search rather than paid? That is a different discipline, covered by our programmatic SEO services.

You are paying for every visitor. Stop losing a third of them to load time.

Free teardown covering message match, speed, form friction, and tracking, plus a rewritten hero you can use immediately. Three business days.

Get a free landing page teardown Get a scoped quote

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