WordPress Development Services Built for Search
Billion Game
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WordPress development services

WordPress development services built for search

We build, rebuild, and maintain WordPress sites: custom themes, block editor development, plugin work, WooCommerce, headless builds, migrations, and performance work. Every build ships with the technical foundation already in place, because we spend the rest of our time auditing sites where it was not.

Most WordPress sites are built twice. Once by a developer or agency, and again eighteen months later when someone works out why the site is slow, why half the pages are not indexed, and why the schema markup produces errors nobody can explain. Building it correctly the first time costs less than building it twice.

Performance, plugin load, security, and search readiness on your current site, with what we would do differently · five business days

Scope it roughly estimating
What are you building
Integrations and complexity
Typical band
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End to end
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What decides the number

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Indicative bands, not a quote. Fixed price follows a scoped conversation, and where requirements are genuinely uncertain we scope a paid discovery phase rather than inventing a number.

Before you enquire

What you are actually looking for

Four things nearly every enquiry turns out to be about, in the words people actually use.

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The honest answer

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What you mean

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What we do about it

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What you end up with

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In practice

What the work looks like

Screens from live engagements, with client details removed.

The main view

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Scope

What we build

Thirteen kinds of work. Most engagements combine three or four of them.

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↗

Running a store? Product data architecture, checkout, subscriptions, B2B, and the database work that keeps a catalogue fast are covered on our WooCommerce development page. WordPress sites fail through plugin accumulation; stores fail through database weight, and that needs different work.

Try it · interactive

Why most WordPress sites fail a technical audit

We find the same five problems repeatedly. Every one is preventable at build time and expensive to fix afterwards. Tick the ones you recognise on your own site.

None of these are WordPress problems. WordPress is capable of excellent technical output. They are build-process problems, and they persist because most WordPress work is delivered by people who never see what happens to a site twelve months later.

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What each one costs you
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Nothing ticked yet. Pick whichever ones sound like your site and the cost of each appears here.
Method

How we build

Five decisions that separate a build you keep from a build you replace.

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Canonical logic, pagination handling, archive and attachment behaviour, structured data ownership, sitemap configuration, and clean semantic markup are decided at the start rather than added at the end, because several of them are architectural. That is the same foundation our technical SEO work spends its time restoring on sites where nobody made those decisions.

Interactive · the opinionated bit

Should you use a page builder?

You will have an opinion on this, so here is ours plainly. Page builders are a reasonable trade for some projects and the wrong choice for most sites we are asked to build. Tell us your situation and we will say which.

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The trade you are making

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Taking a position here costs us some leads. The clients who want a specific builder at any cost were never going to be a good fit for custom work, and we would rather find that out on the website than in week three.

Infrastructure

Hosting and infrastructure

We do not resell hosting, so this is advice rather than a sales position.

Situation What we generally recommend
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The pattern we see most: a site with genuine performance problems hosted on the cheapest available plan, where the fastest improvement available is moving hosts. We check this before quoting anything more expensive, and it is a recommendation that earns us nothing.

Process

Our process

Five phases. Phase two is where builds are won or lost.

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⚖

URL architecture, content modelling, and redirect mapping are cheap now and expensive to reverse after launch. Most rebuild disasters we are called in to assess trace back to phase two being compressed into a week.

Highest risk work

Migrations and rebuilds

Migration is the highest-risk work in WordPress development, and the failures are consistent enough to plan against.

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What goes wrong when this is skipped
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Migration damage usually appears in week two rather than day one, which is why we monitor daily for thirty days rather than declaring success at launch.

Deliverables

What you receive

The actual documents, not a sample deck built for the pitch.

Build spec

WordPress rebuild and performance plan

22 templates ยท 38 plugins audited

01Plugin-by-plugin keep or remove 02Block and template architecture 03Caching and query strategy 04Image and asset pipeline 05Editor experience and training
B Editors keep working the way they already do
Report
Site health at handover
Core Web Vitals92
Plugin surface11 of 38
Admin load time0.9s
Security surfaceReduced

Editors got faster too, which is the part clients do not expect.

Priorities
Per-template report
Template Was Now
Home4.8s1.4s Service4.1s1.2s Blog post3.6s1.1s Archive5.2s1.6s Contact3.2s0.9s

Largest Contentful Paint per template, measured on real mobile hardware.

Handover
Pricing

WordPress development pricing

Cost scales with template count, integrations, and content model complexity rather than page count.

01 · What do you need
02 · How big {{ estSizeLabel }}
Small Very large
03 · Anything else
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Get this scoped properly

An estimate, not a quote. Fixed price follows a scoping call, and where requirements are genuinely uncertain we run a paid discovery phase first.

⊕

Fixed price on defined scope. Where requirements are genuinely uncertain, we scope a paid discovery phase first rather than quoting a number we will need to revise. A quote that moves twice is worse for both of us than a discovery phase that costs a fraction of the build.
Fit

Who we work with

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Our SEO audit services →
Free · five business days

Get a free WordPress build review

For existing sites. We look at what you have and tell you what we would change.

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If the answer is that your existing build is fine and needs a hosting change, we will tell you that. It costs us a project and saves you a great deal more.

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Not a problem. Without admin access we work from what is publicly observable, which covers performance, page weight, plugin fingerprints, and search readiness. The plugin audit and code observations need access to be complete.

No sales sequence. Development purchases take a few conversations and we are not going to pretend otherwise.
✓

Request received.

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Evidence

Before and after

The same view, before the work and after it.

Before
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A quarter of visitors saw a rendered page before they gave up.

After
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Same design, same content. Only the delivery changed.

Our stack

Billion Game runs your work through the same instruments the best in-house teams use.

Licences are on us, and every export we pull from them is yours to keep.

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✎

Be wary of any agency whose reporting is a tool dashboard with their logo on it. Tools measure; they do not decide what matters, and every one of these will happily generate a hundred findings that change nothing. What you are paying for is the judgement about which three of those hundred are worth your developers’ time.

FAQ

WordPress development FAQs

Anything not answered here, ask us directly.

Probably not us if

You need a five-page site on a small budget. A well-configured commercial theme on managed hosting will serve you perfectly well, and we will say so rather than quoting a custom build you do not need.

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Build it once, properly.

Free build review covering performance, plugins, security, and technical readiness. Five business days.

Get a free build review Talk to us instead