Terms of service

Agreement

By using this website, requesting an audit, or engaging us for work, you accept these terms. If you are agreeing on behalf of a company, you confirm you have authority to bind it.

An engagement begins when you accept a written proposal or statement of work, in writing or by email. Verbal scope changes are not binding until confirmed in writing by both sides.

What we provide

Search engine optimisation, answer engine optimisation, content, link acquisition, digital PR, technical consulting and web development, as specified in the relevant proposal.

Anything not written into the proposal is out of scope. If you need something added, we will quote it rather than absorb it silently or drop something else to make room.

What we do not guarantee

We do not guarantee rankings, traffic volumes, revenue, or placement in any AI assistant answer. Nobody controls search engine or model behaviour, and any agency promising a specific position is either misleading you or targeting terms nobody searches.

What we do commit to is the named deliverables on the schedule agreed, findings tied to specific URLs, and honest reporting against a baseline measured before we start.

Search engines change their systems without notice. A ranking or citation achieved during an engagement can move afterwards, and that is outside anyone’s control.

Your responsibilities

• Provide timely access to the systems the work needs: Search Console, Analytics, CMS, hosting or a ticketing route to your developers.
• Give feedback and approvals within the timeframes in the proposal, since our timelines assume them.
• Ensure content and materials you supply do not infringe anyone else’s rights.
• Tell us before making significant changes to the site, because a release shipped without warning is the most common cause of a traffic drop we then get asked to diagnose.

Where a delay is caused by access or approvals not arriving, timelines shift accordingly and we will say so in writing rather than quietly missing a date.

Fees and payment

Fees, currency and schedule are stated in the proposal. Retainers are invoiced monthly in advance. Project work is typically fifty percent on acceptance and the balance on delivery, unless the proposal states otherwise.

Invoices are payable within fourteen days. Overdue invoices may attract interest at one and a half percent per month, and we may pause work on accounts more than thirty days overdue after giving written notice.

Quoted fees exclude taxes, third-party costs such as tool licences bought specifically for you, paid placements, or stock media, unless the proposal says they are included.

Ownership of work

On full payment, everything we produce for you is yours: content, schema, documentation, tickets, audit reports, redirect maps, citation profiles and reports. You may keep and reuse them if the engagement ends.

We retain ownership of our own methods, templates, internal tooling and know-how, none of which are specific to you. Nothing here transfers rights in third-party software or licensed material.

We may describe the work in anonymised terms as a case study. We will not name you or publish identifiable figures without written permission.

Confidentiality

Each side keeps the other’s non-public information confidential and uses it only for the engagement. This survives the end of the engagement by three years.

It does not cover information that is already public, was known before disclosure, or must be disclosed by law. We will sign your own NDA where your procurement requires it.

Term and termination

Retainers run month to month after an initial three-month minimum, which exists because meaningful SEO work rarely produces a fair read in less than a quarter. Either side may end a retainer with thirty days’ written notice after that period.

Either side may terminate immediately for material breach that is not remedied within fourteen days of written notice.

On termination you pay for work completed and costs committed up to that date. We hand over everything produced and paid for, in a usable format, without holding deliverables hostage.

Liability

Neither side is liable for indirect, incidental or consequential loss, including lost profits, lost revenue or lost data, however caused.

Our total liability for any claim is limited to the fees you paid us in the three months before the claim arose.

Nothing in these terms limits liability for fraud, wilful misconduct, or anything that cannot lawfully be limited.

Third parties and platforms

We use third-party tools and platforms to deliver work. We are not responsible for their availability, pricing changes, or decisions they make, including a search engine or AI provider changing how it ranks, crawls or cites content.

Where a platform action affects your results — an algorithm update, a manual action, a policy change — we will diagnose and respond, but the underlying decision is not ours to control.

Governing law

These terms are governed by the laws of India, and the courts of Chennai, Tamil Nadu have exclusive jurisdiction. Where a client’s procurement requires a different governing law, we will consider it in the contract rather than change it here.

Changes

We may update these terms for new services or legal requirements. Changes apply to new engagements from the date published. Existing signed engagements continue under the terms in force when they were signed.

Questions about these terms

If anything here is unclear or you need a variation for your procurement process, ask before signing rather than after. We would rather negotiate a clause than argue about one.

Billion Game
2nd Floor, 103, Velachery Main Road, Guindy
Chennai, Tamil Nadu 600032, India
sales@thebilliongame.com