International SEO Services for Multi Market Growth
Billion Game
Book a strategy call

{{ col.title }}

{{ feature.tag }}

{{ feature.title }}

{{ feature.copy }}

{{ feature.cta }} {{ feature.cta }}
International SEO services

International SEO services for multi-market growth

International SEO services are the strategy and technical execution that make a website rank correctly in multiple countries and languages — domain and URL structure decisions, hreflang implementation, market-specific keyword research, localisation rather than translation, and the search engines that matter outside Google. We build international SEO around market opportunity, so you expand into countries where demand exists rather than where your sales team happens to have contacts.

Two failure modes account for most international SEO problems, and they look nothing alike. One is technical and fixable in weeks. The other is that you translated into six languages and none of them rank — because translated keywords are not the keywords those markets actually search.

Hreflang validation across your markets, plus opportunity sizing for three markets you are not capturing · five business days

Who gets served what pick a user
Page Google actually serves
{{ servedUrl }}
{{ servedTag }} {{ servedVerdict }}

{{ servedNote }}

The tag that should be doing this
{{ servedTagCode }}

Hreflang must be reciprocal. One missing return tag voids the whole relationship — silently.

In practice

What the work looks like

Screens from live engagements, with client details removed.

The main view

{{ gTitle }}

{{ gr.label }} {{ gr.hits }} {{ gr.chip }} {{ gr.pct }}
{{ gStatLabel }} {{ gStat }}

{{ gNote }}

{{ gListTitle }} {{ gListCount }}

{{ gListNote }}

{{ gStackTitle }} {{ gStackTotal }}
{{ gw.label }} {{ gw.value }}

{{ gStackNote }}

Definition

What is international SEO?

International SEO is the practice of optimising a website so search engines serve the right version to the right audience based on country, language, or both. It involves four decisions that compound: which markets to target, how to structure URLs across them, how to signal language and regional targeting through hreflang, and how deeply to localise content for each market.

Decision The question Why it matters
{{ r.a }} {{ r.b }} {{ r.c }}

The most common misconception is that international SEO is primarily about translation. It is primarily about demand. A perfectly translated page targeting a keyword nobody in that market uses ranks for nothing, and this happens constantly — because translation agencies translate content rather than researching search behaviour.

Symptoms

Signs your international SEO needs work

Tick what you recognise. Half of these are technical, half are strategic, and the strategic ones cost more.

{{ checkedCount }} / 11

{{ verdictText }}

Validate your hreflang →
Try it · interactive

ccTLD, subdomain, or subdirectory? Answer three questions and we will actually tell you.

This is the highest-consequence decision in international SEO and the most expensive to reverse. Most published answers hedge. Ours does not.

{{ q.label }} {{ q.hint }}

The most expensive mistake is choosing ccTLDs for eight markets, discovering each needs its own link building programme, and trying to consolidate three years later.

structure recommendation
Our recommendation
{{ rec.name }}
{{ rec.example }}

{{ rec.why }}

Authority inherited
{{ rec.authority }}
Time to traction
{{ rec.speed }}
What you give up

{{ rec.cost }}

Before you commit

{{ rec.warn }}
Ruled out for you
× {{ r }}
Scope

What is included in our international SEO services

Nine workstreams, sequenced so market decisions precede build decisions.

{{ w.glyph }} {{ w.counter }}

{{ w.title }}

{{ w.lead }}

  • ✓ {{ i }}
Hreflang validity 1,240 pairs
Valid return
Missing tag
Wrong locale
x-default
Markets 9 live
en-USen-GBen-AUde-DEfr-FR3served correctly
Cannibalisation resolved
UK vs AUseparatedUS vs CAseparatedDE vs ATseparated
Localisation depth per market
Translated96%
Localised62%
Local proof41%
Local links29%
Market signals per page
✓Currency and unitsLocal contact and addressRegional payment methodsIn-market examples
Domain strategy modelled
SUBFOLDER
ccTLD
Market routing user to page
UK
AU
DE
CA
Authority by market referring domains
UK
DE
FR
JP
 {{ w.linkLabel }} →
Interactive · 15 regions

Roughly a quarter of the world’s searches happen somewhere other than Google

Pick a region and see which engine leads, what is genuinely different about it, and where the work sits.

If your target market is not listed, the approach is the same: assess demand, engine landscape, competitive difficulty, and localisation cost before recommending entry.

Region

{{ region.name }}

Primary engine
{{ region.engine }}
Separate discipline
{{ region.separate }}
What is different

{{ region.diff }}

Where the work sits

{{ region.work }}

Process

Our international SEO process

Four phases. Market selection comes before anything gets built.

Phase StartEarlyMidLateOngoing
{{ d.counter }}

{{ d.title }}

{{ d.what }}

You receive

{{ d.get }}

{{ d.time }}
⚲

Phase one frequently changes the plan. It is common to arrive expecting to fix hreflang and discover two of the six markets have almost no demand for the category, while an unconsidered seventh has substantial demand and no serious competitor. Market selection is where the money is made.

Deliverables

What you actually receive

Twelve artefacts, all of them yours to keep and hand to a regional team.

✓ {{ d }}
Market model

Domain, hreflang and localisation strategy

9 markets · 6 languages · one platform

01Domain strategy and the alternative 02Hreflang architecture and validation 03Market cannibalisation map 04Localisation beyond translation 05Rollout order by revenue potential
B Modelled before anything is migrated
Rollout queue {{ gPlanCount }}
Non-US sessions 6 months +412%
Pricing

International SEO services pricing

Pricing scales with market count and localisation depth.

01 · What do you need
02 · How big

{{ estSizeNote }}

03 · Anything else
Estimate
{{ estLow }} to {{ estHigh }}
{{ estUnit }}

{{ estScope }}

{{ b.label }} {{ b.value }}
Get this scoped properly

An estimate, not a quote. Fixed price follows a scoping call, and where requirements are genuinely uncertain we scope a paid discovery first.

Find out which markets you are losing, and which you are missing.

Free international SEO audit with hreflang validation and opportunity sizing for three untapped markets. Five business days.

Our stack

Billion Game runs your work through the same instruments the best in-house teams use.

Licences are on us, and every export we pull from them is yours to keep.

{{ s.alt }}
✎

Be wary of any agency whose reporting is a tool dashboard with their logo on it. Tools measure; they do not decide what matters, and every one of these will happily generate a hundred findings that change nothing. What you are paying for is the judgement about which three of those hundred are worth your developers’ time.