Ecommerce SEO Services That Grow Organic Revenue
Billion Game
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Ecommerce SEO services

Ecommerce SEO services that grow revenue, not traffic

Ecommerce SEO services are the optimisation of an online store’s category architecture, product pages, faceted navigation, structured data, and content so that commercially valuable pages get indexed, rank for buying-intent queries, and convert. Billion Game delivers ecommerce SEO against revenue per URL, not sessions, because a store with 40,000 indexed pages and revenue from nine of them does not have a traffic problem.

Here is the pattern in almost every store we audit. You have 8,000 products. Google has indexed 31,000 URLs. Most of them are filter combinations, sort parameters, and internal search results — while a third of your actual products are not indexed at all.

Index coverage + your 20 highest-revenue pages · 72 hours · no cost, no call required

Index coverage · a real store 8,000 SKUs
URLs Google has indexed 31,412
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Products never crawled 3,318

41% of the catalogue. Crawl budget was spent on filter URLs before Googlebot ever reached them.

In practice

What the work looks like

Screens from live engagements, with client details removed.

The main view

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Definition

What is ecommerce SEO?

Ecommerce SEO is the practice of optimising an online store so category and product pages rank for the searches people make when they intend to buy. It differs from standard SEO in four structural ways: the page count is enormous, the inventory changes constantly, faceted navigation generates near-infinite URL combinations, and the money pages are templated rather than hand-written.

Standard site SEO Ecommerce SEO
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The consequence: ecommerce SEO is largely an architecture and governance problem before it is a content problem. Publishing more blog posts will not fix a store where Google cannot decide which of your six near-identical category URLs to rank.

Symptoms

Signs your store needs ecommerce SEO work

Tick what you recognise. Every one of these has a specific structural cause.

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Get the index report →
Try it · interactive

Every filter your customer clicks makes a URL. Which ones should Google keep?

Combine filters the way a shopper would and watch what it does to your index. This is the single decision that separates a store Google can crawl from one it gives up on.

Seven facets on one category. Left unmanaged, this single collection can generate more crawlable URLs than your entire product catalogue.

generated URL
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URLs generated
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Monthly demand
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Our call {{ facetVerdict }}

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Scope

What is included in our ecommerce SEO services

Eight workstreams, sequenced deliberately: architecture and index control first, because optimising product pages Google never crawls is wasted spend.

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  • ✓ {{ i }}
Catalogue state 41k URLs
Earning
Indexed, idle
Facet noise
Out of stock
Facet rules crawl control
?sort=pricedisallowed?colour=canonical?page=2self-canonical
Product schema validated
✓Price and currencyAvailability in syncReview and ratingShipping and returns
Category health templates
Copy above grid72%
Internal links64%
Pagination88%
Filters indexed22%
Templates audited
ProductCategorySearchCartBlog2earning
Out of stock policy
SOFT 404
KEPT AND MARKED
Crawl to revenue funnel
Outerwear
Footwear
Accessories
Sale
AI shopping mentions product prompts
You
Rival A
Marketplace
Review sites
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Interactive · decision rule

The product is gone. What happens to the URL?

Deleting ranking product URLs is the most expensive routine mistake in ecommerce SEO. Pick the situation and get the rule we actually apply.

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On the page
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Platforms

Platforms we work with

Every platform has predictable failure modes. Here is what we usually find on each.

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On Shopify? The platform-specific version of this work is our Shopify SEO services. If you are on something not listed, the mechanics still apply — the constraint is always which controls the platform gives you. Where the fix is build work rather than remediation, that is WooCommerce development, Shopify development, Magento development, or BigCommerce development.

Process

Our ecommerce SEO process

Four phases. You know the deliverable and the timeline for each before we start.

Phase StartEarlyMidLateOngoing
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You receive

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∑

Phase one is where most of the value is decided. Ranking a catalogue by revenue opportunity, rather than by traffic or by keyword volume, is what stops you from spending three months optimising a category that sells nothing.

Deliverables

What you actually receive

Thirteen concrete artefacts, all of them yours to keep and hand to another team if you ever leave.

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Catalogue audit

Crawl, index and revenue by template

41,208 URLs · Shopify Plus · 6 markets

01Revenue per indexed URL 02Facet and parameter strategy 03Category architecture 04Product schema coverage 05Out-of-stock and retirement policy
B Rebuilt from your live product export
Shipping queue {{ gPlanCount }}
Organic revenue 90 days +164%
Deliverables

What you receive

The actual documents, not a sample deck built for the pitch.

Catalogue audit

Crawl, index and revenue by template

41,208 URLs · Shopify Plus · 6 markets

01Revenue per indexed URL 02Facet and parameter strategy 03Category architecture 04Product schema coverage 05Out-of-stock and retirement policy
B Rebuilt from your live product export
Report
Template health
Product templates91%
Category templates64%
Facet handling22%
Structured data38%

Product pages were never the problem. The architecture around them was.

Priorities
Per-category report · 90 days
Category Was Now
Outerwear#19#3 Footwear#26#5 Accessories#41#8 Sale—#11 New in#33#6

Reported by category, because that is how your merchandising team thinks.

Handover
Pricing

Ecommerce SEO services pricing

Pricing scales with catalogue size and platform complexity, not with keyword count.

01 · What do you need
02 · How big

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03 · Anything else
Estimate
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Get this scoped properly

An estimate, not a quote. Fixed price follows a scoping call, and where requirements are genuinely uncertain we scope a paid discovery first.

Not listed? The diagnostic does not change. We crawl, map indexation against revenue, and find where the catalogue is invisible.

See what Google is ignoring →
Timelines

How long does ecommerce SEO take to work?

Index control moves fastest and compounds, which is why it goes first.

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Crawl budget reclaimed from junk URLs gets redirected to products that were never being crawled. That is why index control is always the first thing we ship.

Free · 72 hours

Get your free ecommerce SEO audit

We crawl your store and show you what Google is actually doing with your catalogue.

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Loom walkthrough Ganesh · screen share · {{ gLoomTime }}
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What happens next: confirmation email immediately. Audit and Loom within 72 hours. A booking link is included if you want to talk it through. If not, keep the audit and work through it with your team.

Do you have Search Console and Analytics access?

No sales sequence. If your store is already well structured, we will tell you and point you at what would actually move revenue instead.
✓

Request received.

Check your inbox for the confirmation. Your index coverage report, top 20 revenue opportunities and Loom walkthrough land within 72 hours — no call needed.
Evidence

Before and after

The same view, before the work and after it.

Before
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Four in five products earned nothing, and Google spent most of its budget on them.

After
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Same catalogue. The difference is what Google was allowed to spend time on.

Our stack

Billion Game runs your work through the same instruments the best in-house teams use.

Licences are on us, and every export we pull from them is yours to keep.

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✎

Be wary of any agency whose reporting is a tool dashboard with their logo on it. Tools measure; they do not decide what matters, and every one of these will happily generate a hundred findings that change nothing. What you are paying for is the judgement about which three of those hundred are worth your developers’ time.

FAQ

Ecommerce SEO services FAQs

Anything not answered here, ask us directly.

Still comparing agencies? Play SERP Climber — our free game that teaches thirty of these concepts in about twenty minutes.

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Find out how much of your catalogue Google is ignoring.

Free ecommerce SEO audit with index coverage analysis and your top 20 revenue opportunities. 72 hours, no call required.